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Business Performance & Success

5 Things Every Independent Automotive Repair Website Homepage Must Have

A website should serve a purpose, and in the automotive world that purpose is to make it easy for clients to book an appointment.

17.12.2020

automotive websites

Marketing

"Re-Inventing Yourself and Your Shop” Series: Do you know what your Business should be doing?

When you are working day-in and day-out in your business sometimes it is difficult to have a clear insight into what you should or could be doing in the way of revenue and profit.

17.11.2020

Business Performance & Success

Re-Inventing Yourself and Your Shop Series: How is your Quality of Life?

Running a shop can be an “all encompassing” occupation. It involves...

30.10.2020

Business Performance & Success

Re-Inventing Yourself and Your Shop Series: Installment 1 – The Success Cycle

Sequential and sustainable performance improvement is not accidental.

27.10.2020

automotive management, shop management, automotive management success, success cycle

Business Performance & Success

Pickles on the Side: Overthinking Marketing

If you overthink your marketing to the point that you're not marketing, you're doing it wrong.

15.10.2020

automotive repair shop marketing

Marketing

Is it the Market, or the Marketing?

At the end of the day, the point of marketing is build brand awareness and, ultimately, increase sales. But what does a successful marketing strategy look like?

15.06.2019

car count, automotive marketing, increase car count, digital marketing, social media marketing

Marketing

Moment of Truth: When the Phone Rings

Any successful business can be made or broken at the sales counter. Inbound calls are one of if not the most important areas to perfect, the end goal being turning a potential customer into an actual one.

15.04.2019

automotive repair, appointment booking, customer loyalty cycle

Loyalty Cycle